Once your quest for the right illustrator has ended, the next step is knowing how to instruct the
artist to draw what you have in mind. The best way to be satisfied with the art you order is to be
extremely clear in your instructions. Give the artist concise direction.
Below is a list of questions designed to help organize your requests.
1- How many illustrations do you want?
2- For each illustration provide the following list of the elements to be included in the composition.
For example: A color drawing of a collie dog, walking down a lane, in profile, past a line of trees
with a clear, blue, cloudless sky in background. The dog should be wearing a collar and have a
pleasant expression.
3- Will the art be in color or black and white?
4- Do you want Fine Art Caricatures, Cartoons or Budget Style? Prices
5- Do you want one or more prints or a digital image or both?
6- If you are ordering prints how many and what size?
7- For what purpose will the art be used?
8- What is the eye, hair and skin color of the subjects?
9- Will you be providing reference material or do you expect the artist to procure it. We do not
charge for finding reference.
10- Will there be any text on the page? Do you want the artist to provide the text or leave room
for your printer to place the text on the finished art. If you want the artist to do it what font should
be used? If you are having your printing company place the text they can superimpose it on the
art.
11- Do you need the artist to design a logo and if so what are your ideas for it? What is the
message you want to convey?
12- Do you want a logo you already have placed on the art? Can you supply a digital image of
the logo?
13- Select color scheme.
14- Ask the illustrator to show you samples of art which conveys the type and quality of the
illustrations they create, however, do not expect them to have the exact thing you have in mind.
For instance, if you want a picture of a bride on a skateboard and they have drawn skateboards
and brides separately you can be confident they draw them together. If the artist can draw an
airplane but has not drawn a skateboard be confident they can draw the skateboard.
15- Be as specific in your instructions as possible to avoid disappointment and frustration. Artists
are not mind readers. It is vital to provide good instructions.
16. Our company provides the digital art or a mailed print for a fee, but we do not
print invitations, postcards or stationery. We are an art studio. We suggest Kinko's for printing as
they do a good job and the colors come out well.
Written by Judy Cutler, Art Director
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